Brand Implementation
PATANA Hospitality

🚀 Client: PATANA Hospitality Group
💼 Industry: Hospitality
📅 Year: 2018 | 💜 Country: Kenya
🎯 Scope: Brand Identity Development (Logo, Color Palette, Typography and Stationary Development)
📂 Project Type: On-Demand
👥 Talent/s: Brand Designer (1)
Hospitality business brand development that brings people and experiences together.
About The Brand

PATANA is an innovative hospitality group that offers exceptional experiences and product offerings to discerning clients in East Africa through their portfolio of companies starting with their premier venture PATANA Coffee House located in the suburb of Kitengela just 1Hr outside Kenya's capital city, Nairobi.
Their mission is to bring people together to connect, share and enjoy the goodness in life. They exist to bring happiness into people's life; one experience at a time.
The word "PATANA" is a Swahili verb meaning "To Come Together".
The Challenge
Setting up a boutique coffee shop in the outskirts of the capital city possess alot of challenges for an entrepreneur launching a totally new brand. It also introduced many challenges; the first being designing a visual identity that could be noticed in an already competitive industry, through which it could express its commitment to its customers both new and regular.
Brandmark Construction
A Person representation is the core of the identity Construction. It represents PATANA’s mission to impact people through discerning hospitality experiences. The mark is composed of four of these symbols intertwined to represent 4 people sitting around a table enjoying a beautiful moment.

The Developed Brand Identity


The Brand Patterns


The Typography Development

Color Palette Development
The ‘PATANA’ color palette is what creates the brand’s personality. The developed scheme gave a modern touch to the brand expression, it also reflects PATANA’s values and helps in attracting and making the right customer feel welcome in their spaces. It also allows the expression to work in a wide array of contexts by creating conversations subtly categorized through color selection.

Brand Deployment
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The Brand Guidelines
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The Transformation & Impact
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