Brand Design
JstWORK

🚀 Client: JstWORK
💼 Industry: Human Resource & Recruitment
📅 Year: 2019 - 2020 | 💜 Country: Kenya
🎯 Scope: Brand & Collateral Design
📂 Solution: Brandr Outsouce
👥 Talent/s: Brand Designer (1)
Refreshed brand collateral that showcases the value of human capital.
About the Brand
JstWORK.com is a leading head-hunting and career advisory firm with a head office in Nairobi, Kenya. They operate throughout sub-Saharan Africa. We worked with their team between 2019 - 2020 to better position their brand online and offline through design.
The Brief
JstWORK faced a challenge: their brand collateral did not fully communicate the value they offer to their target audience. With the launch of their Career Training Program packages, they needed fresh, unique brand collateral that does the job from the outset.
The Solution
Working closely with JstWORK's key stakeholders which included their Founder and Marketing lead, we uncovered key insights of the factors that hindered their visual brand language from communicating effectively.
They included:
Poor visual design of marketing collateral that doesn't properly showcase JstWORK's value proposition as well as brand.
Brand colors that were washed out during printing.
We implemented the following Brand Solutions:
Brand identity refresh with a harmonized color palette.
Redesign of all Sales Collateral so as to better reflect JSTWORK's value.
Implement the Refreshed brand language into all the Digital channels.
The Outcome
Brand Identity Refresh