Brand Implementation

EPITOME Intelligence

🚀 Client: EPITOME Intelligence

💼 Industry: Human Resource & Recruitment

📅 Year: 2018 | 💜 Country: Kenya

🎯 Scope: Brand & Collateral Design

📂 Project Type: On-Demand

Enhancing lives through human intelligence

About The Brand

EPITOME Intelligence is a Kenyan based firm which leverages human intelligence to achieve better results in academics, lifestyle, business and technology. 

They work with stakeholders of education facilities, companies and organizations to provide empowerment through enrichment programs, seminars and events that encourage, serve and inspire exceptional and impeccable abilities. 

OBJECTIVES

Client Objectives

Being a new entrant into the industry, the clients main objective was to have a unique brand which represents the company vision “To leverage human intelligence for better results in all areas”.

Our Objectives
  1. To deliver a unique and recognizable brand that stands out above the rest in the industry.

2. To deliver unique marketing collateral that capture attention and delivers the intended results.

  1. To develop a memorable and long lasting brand that will continue delivering year after year.

OUR APPROACH

The identity needed to be both attractive to the youth and adults. Our approach was to tie the concept back to the brain neural system, the very core human intelligence element. 

This is represented through the Visual Identity System in the brand’s bright color overlays and circular shapes.

The symbol is formed by the shape of the map of Africa and the human brain represented by the neural connections in the form of dots.

Visual Design Elements

  • The map of Africa

  • The human brain 

  • The brain neural network

THE RESULTS

1. Strategically positioned the brand to tell a story of value to prospects and in turn it jump-started brand growth.

2. Solidified Epitome’s professional image achieved.

3. Enabled the launch of a strong and reputable brand from the word go.

4. Helped Epitome cut through the clutter and discover opportunities for growth through premium brand and marketing collateral.