Brand Implementation

AMBICA Ltd

🚀 Client: Ambica Trading Limited

💼 Industry: Information, Communications & Technology (ICT)

📅 Year: 2020 | 💜 Country: Kenya

🎯 Scope: Brand Identity Development (Logo, Color Palette, Typography and Stationary Development)

📂 Project Type: On-Demand

Rebrand Rooted in Spirituality to Pivot an ICT Family Business.

About The Brand

AMBICA is a Kenyan 3rd generation ICT solutions & products provider serving the East African market. They offer full-service information technology (I.T) solutions that help drive business success.

The Challenge

When their business was disrupted by the pandemic leading to fewer leads and most importantly; sales, the director knew they had to make a change especially in regard to how the business is positioned and perceived by customers in their crowded industry.

Angling between retaining their previous identity and only implementing digital marketing strategies or totally re-branding and starting anew; we helped them uncover the benefits of a refreshed brand look packaged with digital marketing especially during a pandemic.

We crafted a unique and refreshing brand identity inspired by the family's spiritual beliefs as well as the business's brand name.

Brandmark Construction

The logo is a monogram consisting of the first two letters of the company name: "A" and "M" plus the Trishula (Trident) symbol. We chose to base the identity on the first two letters as they are part the first syllable of the word AMBICA and in doing so, we achieved a harmonious verbal and visual identity.

The Trishula is a trident, a divine symbol, commonly used as one of the principal symbols in Hinduism.

The Developed Brand Identity

The developed identity is unique, relevant and stands out from the crowd, clearly conveying the dynamic character of the brand.

Color Palette Development

To emphasize the technological aspect and to better position the company in their sector, we developed a robust but limited corporate color palette that exudes trust and confidence.

Logo On Color Background

Brand Patterns

Brand Typography

We selected typography that communicates in a light and relaxed way, in line with the tone and voice of the brand.​​​​​​​

Brand Collateral Design

We extended AMBICA's unique identity into its brand collateral through crafting purposeful collateral that enable them not only to stand out but also ensure they’re easily recognizable as a top brand in clients' eyes.

The Transformation & Impact

Ou responsibility to AMBICA was to create a path to a better future for the company. Through our rebrand as well as omni-channel brand implementation, we helped AMBICA achieve the following:

  1. Through development and implementation of their individual Solutions Sales Funnels driven by Omni-channel marketing strategy, they increased Monthly in-bound Leads by over 100%.

  2. Through optimization of their Customer-Experience channels, they increased I.T Product and Accessories Sales over 200%.

  3. Uptake of monthly clients on I.T Service retainer by over 20%.

  4. Move from a fully online operation to expansion of staff and opening of an office.

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